000 00478nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a9.78E+12
084 _a658.8 27 K1:2
100 _a"Kapferer, J N"
245 4 _aThe New Strategic Brand Management:Advanced Insights & Strategic Thinking
250 _a\\201200ENGGPSX
260 _aKogan Page
260 _b2012
260 _cLondon
300 _a492p
500 _aincludes index and biblioraphy
942 _cBK
999 _c98332
_d98332