000 00421nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a761932585
084 _a658.834 P11
100 _a"Panwar, J S"
245 0 _aBeyond Consumer Marketing
250 _a\\200400ENGGPSX
260 _aSage
260 _b2004
260 _cLondon
300 _a480p.
500 _aincludes index and biblioraphy
942 _cBK
999 _c75248
_d75248