000 00435nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a032406392X
084 _a658.8 Z1
100 _a"Zikmund, William G"
245 0 _aEffective Marketing
250 _a\\200200ENGGPSX
260 _aSouth-Western
260 _b2002
260 _cCincinnati
300 _a552p.
500 _aincludes index and biblioraphy
942 _cBK
999 _c67114
_d67114