000 00405nam a2200169Ia 4500
008 180424s9999 xx 000 0 und d
084 _a658.827 A2
100 _a"Aaker, David F"
245 0 _aManaging Brand Equity
250 _a\\199100ENGGPSX
260 _aA&A Publishers
260 _b1991
260 _cNew Delhi
300 _a952p
500 _aincludes index and biblioraphy
942 _cBK
999 _c55903
_d55903