000 00443nam a2200169Ia 4500
008 180424s9999 xx 000 0 und d
084 _a659.1 L1
100 _a"Littlefield, James E"
245 0 _aAdvertising Communication in Marketing
250 _a\\197401ENGGPSX
260 _aUaicils Fetter and Simons Publishing
260 _b1974
260 _cBombay
300 _a544p
500 _aincludes index and biblioraphy
942 _cBK
999 _c45008
_d45008