000 00453nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a700202188
084 _a658.830 3 J1
100 _a"Jefkins, Frank"
245 0 _aDictionary of Marketing and Communication
250 _a\\197700ENGGPSX
260 _aArnold-Heinemann
260 _b1977
260 _cNew Delhi
300 _a121p
500 _aincludes index and biblioraphy
942 _cBK
999 _c37362
_d37362