"Kapferer, J N" <br/><br/>
The New Strategic Brand Management:Advanced Insights & Strategic Thinking 

 - \\201200ENGGPSX 
 - Kogan Page   2012  London  
 - 492p  
<br/><br/> includes index and biblioraphy 
<br/><br/><label>ISBN: </label>9.78E+12