"Rud, Olivia Parr" <br/><br/>
"Data Mining: Modeling Data for Marketing, Risk and CRM" 

 - \\200300ENGGPCX 
 - Wiley India   2003  New Delhi  
 - 366p. 
<br/><br/> includes index and biblioraphy 
<br/><br/><label>ISBN: </label>8126504412