"Pilditch, James" <br/><br/>
Winning Ways: How Winning Companies Create the Products Use All Want to Buy 

 - \\198700ENGGPSX 
 - Harper Collins   1987  New York  
 - xii+273p 
<br/><br/> includes index and biblioraphy 
<br/><br/><label>ISBN: </label>63183919