"Tull, Donold S" <br/><br/>
"Marketing Research Meaning, Measurement, and Method" 

 - \\197600ENGGPSX 
 - Macmillan  1976  New York 
 - xv+736p 
<br/><br/> includes index and biblioraphy 
<br/><br/><label>ISBN: </label>24217409