Integrated Marketing Communications (Record no. 170414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00386nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230224124627.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789350514658 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 R22 KUM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kumar Niraj |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Himalaya Publishing House |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 645 |
| 365 ## - TRADE PRICE | |
| Price amount | 995.00 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Department | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | AW ROW 9 RACK 146 SHELF 1 | 24/02/2023 | 995.00 | 658.8 R22 KUM | 144078 | 995.00 | Management Sciences | Books |