Advertising & IMC Principles and Practice (Record no. 116195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 M14 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | "Moriarty, Sandra " |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising & IMC Principles and Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Dorling Kindersley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2018 |
| 365 ## - TRADE PRICE | |
| Price amount | 779 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | AW ROW 9 RACK 151 SHELF 1 | 13/07/2018 | 779.00 | 659.1 M14 | 125799 | Books | ||
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | AW ROW 9 RACK 151 SHELF 1 | 13/07/2018 | 779.00 | 659.1 P16 MOR | 128879 | Books |